Un emprendedor no se queda con la idea en la cabeza, la baja al corazón y la lleva a la acción. Pasión, es ponerle el corazón a la acción.
An entrepreneur is willing to give his life for his dream; because it is that dream what gives meaning to his life, and he lives to achieve it.
Un emprendedor está dispuesto a dar la vida por su sueño; porque es el sueño, el que le da sentido a su vida, y vive para hacerlo realidad.
As usual, I was taking a look at my favorite blogs and sites for information, and I found this article In one of my favorite go to sources for information.
This article actually nails down every aspect that I encourage my clients to focus on when starting up.
Everyone is so eager to start selling, and everyone wants to be quickly know in the market, but to be able to really make a name in the right market segments, you need to monitor and analyze every aspect of your marketing plan, including your online performance.
Here I leave you with the publication.
Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking
When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test variables and gauge their website’s performance.
But they’re missing the bigger picture. While web analytics are certainly important, they are only one type of metric that entrepreneurs need to know about — especially when starting up.
Here are five other types of analytics you should be monitoring to discover critical information about your business, customers and marketing efforts:
Looks may not be everything, but an ineffective product or package can have a negative impact on the success of your company. “Entrepreneurs should consider the value of design before they start any project,” says Jan Habraken, founder of FormNation, a New York City-based design studio.
Habraken says that both beauty and function are important. He encourages entrepreneurs to consider all aspects of how they present their businesses to the public. Here are three ways design impacts your business and what you can do about it.
1. The way you present your products tells customers who you are.
“Your logo, packaging and product all communicate a message about your company,” says Habraken. “It determines how your customer perceives you.”
Habraken says Apple does a great job of communicating its values through the design of its products. “Take a look at a MacBook or an iPod. Everything is neatly arranged and designed. It leaves the impression that Apple is a company of efficiency and quality,” he says.
2. Aesthetic appeal can improve sales.
A beautiful environment or product packaging has been proven to be a deciding factor when people make a purchase or frequent a business. A study by researchers at the University of Missouri found that the restaurant’s waiting area influenced diners’ willingness to wait for a table.
Curved and angled walls, and decorative elements and a visually divided space all improved the customer experience. Consider your own physical location as well as your products and marketing materials. Check out your competitors for ideas, or invest in hiring a professional to revamp your look.
3. Effective design eliminates customer confusion.
Habraken says the things that irritate us in life are often those that are poorly designed. Business owners should pay attention to customer comments and complaints.
Consider the 2000 presidential election ballot in Florida ballot — the confusing layout led to a lot of problems. “Improving things like readability can be as simple as changing the font or the amount of white space,” says Habraken, who recently created a color-coded easy-to-read version of the familiar 1040 U.S. tax form with hopes of convincing the IRS to make revamp their forms.
Presenting information in a clear and logical way will help customers easily understand how to use your product.
“[It’s important to] take someone from point A to point B in the fastest amount of time and with the least amount of stress,” says Habraken. He says that something as simple as a horizontal door handle can subconsciously tell customers to push a door instead of pull. Design should provide a service rather than just showcase the work of the person who created it.
Coming up with new ways to reach customers on Twitter doesn’t need to require a lot of time or money. What it does take is creativity and a willingness to make personal connections.
Here are five keys to energizing your Twitter strategy to reach customers in new and innovative ways:
In April, when Maureen Johnson was stuck in the airport because of a delayed United Airlines flight, she expressed her frustration in a doodle that she photographed and tweeted out. Johnson, a young-adult novelist, has more than 80,600 followers on Twitter, so the image reached a lot of eyeballs. United responded with a doodle tweet of its own including the hand-scrawled hashtags “#wedontlikedelayseither” and “#wheelsupsoon.”
The personal touch surprised Johnson who responded with a “whoa,” and generated buzz from others. “You try to meet people with what they give you,” says Shanna Quinn, senior marketing representative for social media programs at United Airlines, who created the tweet. “I just took out a pen and paper and started doodling.”
What you can do: Encourage employees to tweet with their own personal voice rather than taking on a scripted tone — a strategy Peter Shankman, founder of the New York-based consulting firm Shankman/Honig and author of Nice Companies Finish First (Palgrave Macmillan, 2013) calls “shredding the scripts.”
In March, when Jen O’Neill, a marketing executive in New York, got the afternoon munchies, she sent out a tweet about how she could use a snack. Within an hour, a Pretzel Crisps truck was parked in front of her building, unloading enough freebie snacks to feed her 50-person office. Soon everyone at work was tweeting about the brand’s gesture. “When people are surprised on Twitter, they are going to tweet about it and that’s how things can spread very quickly,” says O’Neil’s boss, Dave Kerpen, CEO of Likable Local, and author of Likeable Business (McGraw-Hill, 2012).
What you can do: Set up alerts on keywords relevant to your business in specific geographic areas, suggests Jay Baer, author of the book Youtility (Portfolio Hardcover, 2013) and president of Convince & Convert, a Bloomington, Ind.-based social media strategy firm. Do this with tools such as Google Alerts, HootSuite or social media listening software mention.net and sysomos.com.
If you run a local car repair shop, for example, you can use monitter.com, a location-based search engine to follow keywords like “flat tire” or “car broke down” tweeted by people in your ZIP code, to come to their rescue, suggests Mack Collier, a social media strategist based in Florence, Ala., and author of Think Like a Rock Star (McGraw-Hill, 2013). It’s a great way to get people tweeting about your business.
When Mitt Romney mentioned Big Bird during the presidential debate last October, Mental Floss Magazine’s tweet, “Big Bird is 8’2”,” was re-tweeted 1,105 times. The brand uses the strategy of responding to events in the news and pop culture — from the Super Bowl to the NBA playoffs to Hostess’s bankruptcy filing announcement — with related trivia to get people tweeting. By offering such factoids, they hope to spark shares and tweets without having to choose a political side, says co-founder Will Pearson.
What you can do: Tweeting about news and live events helps your brand stay current, but make sure you’re saying something original or you’ll get drowned in the noise. Worse, don’t use the news as a way to push your product or service. “Businesses fall under the trap of thinking every individual tweet has to drive some sort of transaction,” says Pearson. “Our Twitter feed should be a meaningful experience for our readers.” He suggests following a 90-10 ratio with 90 percent of your tweets offering stand-alone content and only 10 percent relating directly to your product or service.
In May, the alcohol brand Hpnotiq held a live Twitter chat in which socialite and reality-TV celebrity Khloé Kardashian Odom took charge of the brand’s Twitter account for an hour, answering questions tweeted by fans. The strategy helped build buzz around Hpnotiq’s upcoming contest and sweepstakes, connecting Kardashian fans directly with the brand.
What you can do: You don’t need a celebrity to take on this kind of strategy, says Kerpen. Even getting a thought leader in your industry could work, or just leveraging the chat space yourself to get customers talking.
In May, Dunkin’ Donuts launched a contest asking fans to create a six-second video through the video-sharing app Vine on how their iced coffee “put a spring in their step.” The winner got free iced coffee for a year. The idea was inspired by Vines that the company noticed fans putting up on their own, says Jessica Gioglio, who manages social media for Dunkin’ Brands, Inc. Since launching last month, the brand has put out six Vines, including one promoting their free doughnuts on National Doughnut Day.
What you can do: Making a six-second video with your smartphone doesn’t require a hefty budget. “I could create a Vine with a doughnut and cup of coffee in 10 seconds in my kitchen,” says Shankman. “More companies should do it.”
The goal is engaging customers with Vines that aren’t just entertaining, but also functional. The retail chain Lowe’s, for example, has a Vine campaign called “Fix in Six” offering six-second home-improvement solutions. “If you were a plumber in Pittsburg, you could create a whole series of household plumbing videos,” says Baer. “The most important asset you have in social is yourself. People want to follow people.”
Que hay gente como le pasaron estos días cheverones navideños?
Escribo hoy porque me llamo la atención (dio BUCA rabia) que estaba yo viendo a las personas/compañías/marcas, etc… Que enviaban las diversas tarjetas navideñas por Facebook, y sale uno que dizq “avisando” que no pueden tagear en fotos a gente porque después reportan la foto como Spam…
Lo único que se me ocurrió fue “Hey es una tarjeta navideña!!! No un banner publicitario” independientemente las compañías/marcas estén presentes en esas tarjetas, su intención (aparte de que su nombre salga en algún lado) es realmente felicitar a las personas que han apoyado a dicha marca/empresa durante el año…
Ustedes y solo ustedes son dueños absolutos de sus redes sociales, no importa lo que digan, su uso es responsabilidad de cada uno, y si Nike quiere tagearte en una tarjeta navideña, acepta el mensaje y sigue adelante!
Creo que es un muy buen gesto por parte de empresas el que se tomen el tiempo de enviar tarjetas y tagear a las personas que consideran importantes… igual… Facebook limita a 50 tags por foto así que no es que puedes tagear a TOOODOS tus amigos!
Así que amigos, si alguien por ahí les dice que hacer y que no hacer en Facebook, no le presten atención, que probablemente esa persona lo que quiere es intentar “controlar” su diversión.
Tripéenla, diviértanse, tageen, hagan mention, hagan lo que quieran que para eso se hicieron las redes.
Bien pué! 😄